Jeffree Star made fun of discount stores. Now his makeup is at Dollar Tree

The controversial influencer Jeffree Star is defending his eponymous cosmetics brand's decision to sell products at Dollar Tree, after he had mocked other beauty brands for being sold at discount stores TJ Maxx and Marshalls a few years prior.

On Wednesday, Sept. 23, Star made a video that has over 3 million views, addressing the comments and messages he received about single-color eyeshadow palettes from Jeffree Star Cosmetics that were on sale at the discount store, saying it was "news" to him and that he had "no idea."

He goes on to say in the video that during one of his most recent livestreams, he was receiving messages with pictures of his products at the Dollar Tree and initially thought it was AI because he'd never seen this packaging before and he'd never had a conversation with the store.

Star goes on to explain that he sold some of his excess inventory to a liquidator because they had ordered about two million units "a couple years ago" and they didn't sell because single eyeshadow palettes are not as popular as they used to be.

He adds that the liquidator told him they were planning to sell the extra product overseas.

Original source: https://www.usatoday.com/entertainment/