Good Good Golf’s very bad, bad week amid backlash over Callaway ad

Updated on: August 28, 2026 / 8:04 PM EDT / CBS News

Good Good Golf faces mounting backlash for a controversial online video ad that sparked accusations of sexism.

On Thursday, the digital media company lost its three-year partnership with Callaway Golf, while the PGA Tour said Good Good would no longer sponsor one of the association's tournaments in November. The ad, co-branded with Callaway, shows a male golfer shoving a female golfer to the ground as she reaches for his driver.

Although Good Good has said the ad was supposed to be a parody of the horror movie "Obsession," critics have condemned the video for making light of violence against women. Both Good Good and Callaway have apologized for the ad, which has been taken down.

"This is about far more than losing a contract with Callaway. Unless they are looking to limit their market to frat bros, how many want to be seen at the country club or on a course bearing the Good Good Golf brand now?" crisis communications expert Patrick Riccards told CBS News.

He added that while initial apologies from the companies weren't sufficient, Callaway has made the right move in separating its brand from…

Original source: https://www.cbsnews.com/moneywatch/