As Democrats predict a Hispanic wave in Texas, Hinojosa is taking her pitch ringside to Latino men

Updated on: October 31, 2026 / 8:17 AM EDT / CBS News

Days before Election Day, Texas Democratic gubernatorial candidate Gina Hinojosa is stepping into the ring for a critical voting bloc in the Lone Star State: Hispanic men.

Hinojosa's campaign plans to air a 30-second advertisement Saturday during Mexican boxing superstar Canelo Álvarez's fight against Christian Mbilli, an effort to reach Hispanic voters, especially Latino men, who played a significant role in President Trump's 2024 victory.

The advertisement is titled "No Te Dejes," a Spanish expression meaning "Don't let yourself be pushed around," and repeats Hinojosa's central campaign message: "Fight back."

According to her campaign, the spot contrasts Hinojosa's proposals to protect public schools, restrict data center expansion and lower taxes with what she argues is three-term Republican Gov. Greg Abbott's prioritization of wealthy donors and large corporations.

The advertisement will run on DAZN, the sports streaming platform carrying Saturday's fight.

The ad reflects a broader strategy by Democrats to engage Hispanic men through sports and culturally relevant programming rather than relying exclusively on traditional political advertising.

It's an approach that has already been tested in another Southwestern battleground.

During his successful 2024 Senate campaign in Arizona, Democrat Ruben…

Original source: https://www.cbsnews.com/entertainment/