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November 2, 2026 / 11:55 AM EST / CBS News

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Buying life insurance can be one of the more consequential financial decisions a household makes, but choosing a policy isn't always straightforward. The market includes dozens of insurers, multiple types of coverage and significant differences in everything from underwriting requirements to quotes to policy flexibility. And with 38% of American adults — about 92 million people — saying they need life insurance or need more coverage, according to LIMRA's 2026 Insurance Barometer Study, plenty of consumers are still trying to find the right fit.

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The best life insurance company ultimately depends on what matters most to you. Someone looking for a straightforward term policy may prioritize price and a simple application, for example, while someone buying permanent coverage may care more about financial strength, cash value features and policy options. Based on our review of current products, financial strength, customer experience and other key factors, below we'll detail the best life insurance companies that stand out in 2026.

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Compare your top life insurance options online now.

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Our picks for the…

Original source: https://www.cbsnews.com/moneywatch/

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