Lululemon drops massive $248 tote bag. These reviews are priceless

USA TODAY

Aug. 10, 2026, 5:41 p.m. ET

Tote bag fanatics are losing their minds over Lululemon‘s new release.

The activewear brand released its $248 Big-A– Bag earlier this month. At 22 inches wide, 12.6 inches deep and 32.7 inches tall, the bag can carry up to 80 liters of liquid, the Lululemon website boasts. The bag is available in black or tan.

Knowing it would turn heads, Lululemon even has a “Why We Made This” section on its website about the bag.

“Why pack one outfit when you can pack them all? Haul clothes, groceries or laundry in style with this massive shoulder bag that has padded straps for comfort,” the brand’s website reads.

Since the product’s release, countless shoppers have taken to social media and the brand’s website to leave comical reviews.

What do the reviews for the Big-A– Bag say?

As of Aug. 10, the Big-A– Bag had a 4.4-star rating on the Lululemon website from 49 reviews. However, most of the reviews appeared to be jokes.

The most recent 5-star review read: “Bigger than my fuel tank. So excited to have a jerry can that fits my style. 80 liters is bigger than the fuel tank in my car. Can’t wait to not have to stop for gas on my next road trip!” A jerry can is often a plastic rectangular container used to transport water or fuel.

Another 5-star review for the bag states: “My mother was always able to fit and carry her whole life in her purse; now she will be able to carry my dad’s, my sister’s, and my whole life in this!”

In a TikTok video posted over the weekend, a content creator known as The Haul Report crawled into the bag, nearly fitting all the way inside.

“This would work as a security system,” the creator said. “You could actually hide in the bag if you had somebody break into your house. Just crawl into this bag.”

The storefront of a Lululemon store in Paris on June 14, 2026.

The majority of the lower-rated reviews for the bag continued to poke fun at its enormous size.

“I can only fit two of my five kids in this bag, but I need all of them so I can get places faster. But overall, it’s pretty good when I use it,” one 2-star review said. “Runs really small … wish it was bigger,” a 3-star review said.

In response to the 3-star review, Lululemon’s support team wrote: “New assignment: Make the bag even bigger.”

But not everyone got the hype.

“Seriously? Like really? This has to be the stupidest idea EVER!” a 1-star review said, adding “Oh my god! I’ve literally lost all hope in Lululemon at this point. You need a complete rebranding idea ASAP to recover from this! Good luck.”