Good Good Golf CEO Matt Kendrick resigns after furor over Callaway ad

September 3, 2026 / 10:51 AM EDT / CBS News

Good Good Golf CEO Matt Kendrick and President Joe Flannery left the company on Wednesday, according to an internal company email shared with CBS News. Their departures follow a backlash over a co-branded Callaway Golf ad that was panned as sexist and trivializing violence against women.

Nahid Giga, a co-founder of Good Good Golf and one of its first investors, will step in as interim CEO effective immediately, according to the Sept. 2 email from Good Good Golf Chief Financial Officer Alex Puchala.

The management shakeup comes amid widespread public criticism over the ad, which was released online and quickly pulled after viewers objected to its depiction of a male golfer shoving a female golfer to the ground when she tries to use his driver.

In the aftermath of the controversy, Callaway ended its three-year partnership with the digital media company, and Good Good also said it would step back from sponsoring one of the PGA Tour's tournaments this fall.

Good Good has said the ad was supposed to be a parody of the horror movie "Obsession," but critics failed to see the humor and condemned the video for making…

Original source: https://www.cbsnews.com/entertainment/