How would consumers feel a U.S. ban on Canadian booze and other products?

September 11, 2026 / 7:42 AM EDT / CBS News

Americans will see fewer Canadian brands on the shelf if a planned U.S. ban takes effect later this month. But one Canadian whiskey maker — Crown Royal — has positioned itself to escape the import restrictions the Trump administration has threatened to impose.

President Trump on Tuesday announced the bans on Canadian exports of alcoholic beverages, dairy products and motorcycles after Canada imposed counter-tariffs on roughly $20 billion in U.S. goods. The ban is scheduled to take effect Sept. 29.

While tariffs take time to work their way through supply chains and trickle down to consumers, a ban would be felt more immediately because the restricted Canadian products would be removed from store shelves and dealer lots as soon as existing inventory is sold, experts told CBS News.

"Tariffs take time to get to consumers, but a ban effectively removes the product and supplier at any price, immediately," said Wendong Zhang, an economist at the Cornell SC Johnson College of Business. "There's no negotiating — when a consumer goes to a store, there is a 'deshelving' of Canadian product."

The Trump administration ban applies only to the importation of the…

Original source: https://www.cbsnews.com/entertainment/