Oreos getting a relaunch in 2027. ‘More than logo change’

The Oreo section of the cookie aisle at your grocery store may look a little different next year.

An executive for Mondelez International, the producer of the famed sandwich cookies, said last week the company is planning a relaunch of the Oreo brand in 2027, including changes to the packaging, more offerings to hit more price points and, in some cases, "new formulas that will result in better labels."

Luca Zaramella, Mondelez's chief financial offices, said at a Barclay's conference that despite nearing $5 billion in global revenue, there are still avenues for growth for the brand.

"It is a brand that we want to relaunch in 2027, and it is a 360-degree relaunch," Zaramella said at the conference. "It is more than logo change. We are going to improve the packaging of Oreo."

Zaramella said Oreo is going to aim to hit more price points and be able to provide "access to the brand through different channels," in addition to quality improvements.

"The teams around the world are thinking of activating the full relaunch in 2027 in a way that is going to really make a difference for the brand itself and for Mondelez," Zaramella said.

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Original source: https://www.usatoday.com/money/