How Frida for Kids tackles the biggest hygiene battles for parents

Getting kids to brush their teeth, wash their hair or remember deodorant can feel like a full-time job. That's the problem Frida for Kids is hoping to solve with a new collection of personal care products designed specifically for children ages 6 to 11.

The new lineup includes 32 products across hair care, body care and oral care, according to the brand's Amazon storefront. Prices range from $6.99 to $19.99.

Inspired by the real-life parenting experiences of CEO and mom-of-four Chelsea Hirschhorn, Frida for Kids is focused on a stage that often gets overlooked: kids who have outgrown toddler products but aren't quite ready for adult self-care routines.

Kids are often less motivated by problems they can't see, like plaque, bad breath or body odor. So Frida for Kids built products with playful textures, fun flavors and interactive features designed to make daily hygiene routines feel a little less like a chore and a lot more like something kids actually want to do.

The collection includes several first-of-their-kind innovations, including a light-up electric toothbrush, braces-friendly flosser and nail clippers with a built-in viewing hole.

With products spanning hair care, body care, oral care and grooming, Frida for Kids is creating…

Original source: https://www.usatoday.com/life/