Does your kid get enough protein? Hiya’s new launch wants to help

Most kids aren’t getting enough quality protein—and many “kid-friendly” options on the market are loaded with sugar or built from scaled-down adult formulas.

As conversations around kids’ nutrition continue to evolve, products like Hiya’s Kids Daily Growth + Protein are here to provide parents with a convenient and carefully formulated option. Hiya, a children’s wellness brand known for its clean-label approach, aims to provide a simple solution with this new launch that supports growth and development.

The pediatrician-informed protein powder created for kids ages 2 and up. The product is designed to help parents ensure growing kids get the nutrients they need—without relying on overly processed options.

Protein plays a key role in growth, muscle development and overall health—but getting enough of it isn’t always easy, especially for picky eaters. Many families rely on convenient options like shakes, snack bars or fortified foods. But those solutions can sometimes come with trade-offs, including:

This has led to growing awareness among parents who are looking for cleaner, more functional options that actually support development—not just fill gaps.

The kids’ supplement aisle hasn’t always been built with children in mind. Some of the biggest concerns parents have include:

As a result, many parents…

Original source: https://www.usatoday.com/life/