How to avoid stretch marks with new pregnancy-safe skincare

For more than a decade, Hatch Collection has been a go-to destination for maternity fashion, helping women navigate pregnancy and postpartum life with clothing designed to make them feel like themselves. Now, the brand is taking that mission beyond apparel.

Hatch has officially launched its first-ever beauty collection, a skincare and wellness line created specifically for pregnant and postpartum women. The lineup includes belly-focused treatments, an all-purpose rescue balm and a natural deodorant formulated for hormonally changing skin.

Founded by Ariane Goldman in 2011, Hatch built its reputation by creating products and content that support women through every stage of motherhood. With beauty becoming an increasingly important category for expecting and new moms seeking ingredient-conscious products, the expansion positions Hatch as an even more comprehensive lifestyle brand.

The launch centers around five core products formulated with plant-derived ingredients and designed to address common pregnancy and postpartum skincare concerns.

This fast-absorbing botanical oil features calendula, sweet almond oil and grapefruit to deeply hydrate skin while helping improve the appearance of stretch marks and scars.

Made with argan, jojoba, and olive oils plus niacinamide, this moisturizer is designed to support skin elasticity while helping relieve dryness, tightness, and discomfort.

Dubbed a "facial…

Original source: https://www.usatoday.com/life/