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What’s an analog bag? See inside Gen Z’s latest offline obsession.

Aug. 6, 2026, 7:30 a.m. ET
“Analog bags,” tote bags filled with portable offline items like leather-bound journals, paperback books and mini watercolor palettes, are taking over TikTok and Instagram.

“Analog bags,” tote bags filled with portable offline items like leather-bound journals, paperback books and mini watercolor palettes, are taking over TikTok and Instagram.

Rachel Hale

Julia Lacayo, 29, uses a “So Julia” embroidered tote for her analog bag. The L.L. Bean Boat and Tote bag has emerged as the bag of choice, with people embroidering everything from their initials to phrases like “self care” and "analog" on the cotton canvas totes.

Julia Lacayo, 29, uses a “So Julia” embroidered tote for her analog bag. The L.L. Bean Boat and Tote bag has emerged as the bag of choice, with people embroidering everything from their initials to phrases like “self care” and “analog” on the cotton canvas totes.

Rachel Hale

Caitlyn Kasler, 25, rotates through books, puzzles, Sudoku, and Murdle mystery books in her analog bag.

Caitlyn Kasler, 25, rotates through books, puzzles, Sudoku, and Murdle mystery books in her analog bag.

Courtesy Of Caitlyn Kasler

Nayomi Reghay pulls her book out from her analog bag during a phone free night in Brooklyn on July 1.

Nayomi Reghay pulls her book out from her analog bag during a phone free night in Brooklyn on July 1.

Rachel Hale

USA TODAY reporter Rachel Hale’s analog bag includes a junk journal, notebook, novel, pens and a small journal for jotting down notes.

USA TODAY reporter Rachel Hale’s analog bag includes a junk journal, notebook, novel, pens and a small journal for jotting down notes.

Rachel Hale

Peyton Mader, 26, has an analog bag that she brings “pretty much everywhere.” It includes a Nokia 2780 flip phone, a physical planner, notebooks, a zine and Henrie, a needle-felted opossum.

Peyton Mader, 26, has an analog bag that she brings “pretty much everywhere.” It includes a Nokia 2780 flip phone, a physical planner, notebooks, a zine and Henrie, a needle-felted opossum. 

Rachel Hale

Brooke Phillips brings a set of cards in her analog bag to a phone-free night in Brooklyn on July 1.

Brooke Phillips brings a set of cards in her analog bag to a phone-free night in Brooklyn on July 1.

Rachel Hale

USA TODAY Digital Producer Sam Woodward’s analog bag includes a crossword book, mini watercolor palette, cribbage set, writing prompts, an e-reader and a pile of journals.

USA TODAY Digital Producer Sam Woodward’s analog bag includes a crossword book, mini watercolor palette, cribbage set, writing prompts, an e-reader and a pile of journals.

Sam Woodward

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Original source: https://www.usatoday.com/life/

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