Bud Light’s new Can-O-Flage camouflages a beer and touts your team

The kickoff of the NFL regular season means the arrival of Bud Light's special NFL team cans.

But this season there's a new twist. Bud Light is introducing the Can-O-Flage, an insulated beer can sleeve that holds any beer can and still reps your favorite NFL team.

For years, Bud Light has released limited-edition beer cans featuring the logos and colors of NFL partnering teams. But displaced NFL fans can't always get the special cans for their team.

"NFL fans across the country have asked us how they can purchase their team’s Bud Light can if they don’t live in that area. This season, we’re excited to answer that call with Can-O-Flage," said Todd Allen, senior vice president of marketing for Bud Light, in a news release.

The Can-O-Flage ($39.99) looks like your favorite team's Bud Light team can, but it holds another can inside. The beer stays cool and acts as a cover defense should you be unlucky enough to be handed a Bud Light beer sporting a rival's logo.

"We’re going great lengths to make sure that diehard fans 21+ can rep their squad wherever they are this NFL season," Allen said. "Our ongoing partnership with Fanatics allowed…

Original source: https://www.usatoday.com/money/