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Cardi B, Alix Earle and 4,000 ticketed guests will descend on the grounds of an undisclosed Los Angeles venue in mid-September to attend a festival dubbed the "Coachella for career women."

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Create & Cultivate has long attracted the biggest names in business – Kim and Kourtney Kardashian, Jessica Simpson andMartha Stewartamong them – by blending industry and A-list fame.

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In September, the festival will welcome its largest crowd since its first event in 2012, doubling last year's number of attendees by 2,000 people. The company's banner year comes as women find greater opportunities in business but still face significant obstacles to success including difficulty securing adequate financing and familial demands that complicate many of their careers.

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Through there have been smaller gatherings in between, this year will be only the second Create & Cultivate festival since the company started in 2012. And one-time attendee, Marina Middleton, will mark her second year as company CEO.

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"My job is to make events that truly changes people's lives and make them feel something," Middleton, 35, told USA TODAY, as opposed to a typical business conference in a center.

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Women own over 40% of U.S. businesses, according to a Wells Fargo report this year…

Original source: https://www.usatoday.com/money/

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