Elon Musk’s daughter Vivian Wilson takes jab at him and AI in new ad

Vivian Jenna Wilson is taking aim at artificial intelligence – and seemingly her billionaire father – in a new fashion campaign with Desigual.

Wilson, the estranged daughter of Elon Musk, stars in the fashion brand's fall 2026 "Born to Disobey" campaign, which features a malfunctioning robot, an apparent dig at Musk's humanoid robot called Optimus.

In the campaign video⁠, the 22-year-old model is paired with DESI84, a humanoid robot that she says was "designed to obey" and assist with everyday tasks. Wilson instead puts the machine through a series of unconventional tests, including walking it like a dog and using it as a golf tee.

The robot also struggles to pronounce the Spanish fashion brand's name correctly before repeatedly banging its head against a wall. Wilson ultimately concludes, "Some things aren't meant to be fixed."

The campaign does not mention Musk by name. Still, its criticism of AI and robotics has been interpreted as a jab at the tech mogul, whose businesses include Tesla and the artificial intelligence company xAI, which developed the chatbot Grok.

Desigual's website describes the campaign as a "pulse that rises above the machines, born from the same free, rebellious spirit as Desigual itself. She doesn't…

Original source: https://www.usatoday.com/entertainment/