Ever wonder why automakers give car colors such obscure names? We do too

What shade is your car? Blue? Red? Gray? I like to think of my Kia as a dark gray, but unfortunately I've got it all wrong. According to automakers, I’m looking at gravity gray but as far as I’m concerned, we aren’t in space. So, I began to question where are these car color names coming from and why are we overcomplicating gray?

The process of name selection is far more intentional than one could think. Behind every unusual shade is a carefully calculated process involving automotive designers, marketing teams and paint manufacturers.

These automotive brands aren’t just selling cars, rather they are selling you a personality. Calling a vehicle “blue” tells you what you’re looking at. However, calling it “Velocity Blue” suggests something far greater. It portrays an energetic sporty appeal that goes a step beyond its blue hue. In making these distinctive name choices, automakers are tapping into human psychology. Working to build an emotional connection with buyers to help a car feel less like a mode of transportation and more like an extension of the driver’s identity.

Rugged SUVs meant for off-roading adventures will lean towards more earth tone focused color options with names to compliment it.

Original source: https://www.usatoday.com/money/