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NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more.

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With all the content available online these days, it can be hard to figure out what’s real and what’s hype. While we don’t always have the answers, we have a direct line to people who do — which is why we present to you our series The Internet Made Me Ask, where we have experts break down the truth about some of the buzziest trends (and questions) on our timelines, like zombie skin cells and how often you really need to wash your makeup brushes.

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For the past few years, glass skin has been one of the buzziest Korean beauty trends. The goal was a complexion so smooth and reflective that it almost looked lacquered, and getting there often meant a 10-step routine. But a new K-beauty trend is taking over, and it’s less about shine.

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“Bloom skin” is about skin that looks healthy, plump and softly radiant, like a flower in full bloom rather than a polished mirror. It puts barrier health, hydration and treating real skin concerns ahead of a glossy finish. That’s why…

Original source: https://www.nbcnews.com/business

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