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One measure of a hot rental market is how many people search its apartment listings from out of town.

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And by that metric, Hartford, Connecticut, is one of the hottest rental markets in America. So are New Orleans, Salt Lake City, Utah, and Raleigh, North Carolina.

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A new report from Zillow lists the large metropolitan areas with the most rental interest coming from out-of-towners, as measured by Zillow searches.

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Rental search trends “are an early signal of migration trends,” Zillow says in the report. When lots of out-of-towners are searching rental listings in Providence, Rhode Island, or Richmond, Virginia, Zillow says, “it often points to a developing pipeline of incoming renters.”

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Eight metropolitan areas draw half or more of rental interest from out of town, as of July 2026, according to Zillow’s analysis. Some, like Raleigh and Nashville, are well-established boomtowns. Others, like New Orleans and Salt Lake City, are not considered highly competitive housing markets. The analysis covers the nation's 50 largest metro areas by population.

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“I think something they almost all have in common is that they have a value proposition in terms of affordability,” with relatively modest rents for apartments and homes, said Mischa Fisher, chief economist…

Original source: https://www.usatoday.com/money/

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