New Little Tikes collection goes beige. Not everyone’s playing along

Many parents aren't quite sold on the newest Little Tikes toys collection, which ditches the company's signature palette of bright colors for neutral hues.

The Little Tikes Cloud Collection, which launches Sept. 15, is aimed at allowing parents "to create inviting play spaces that fit within the colors and design of every home without sacrificing the fun kids love," the company said in a news release.

"The collection was designed with both children and parents in mind, and responds to the growing popularity of neutral, design-conscious children's products," Little Tikes said.

The collection includes the brand's popular riding toys, wagons and basketball hoops, but instead of red, blue and yellow, they are white, gray and beige.

On social media, many users were quick to call out the line as part of a wider social media trend of "beige moms," a term for parents who curate their children's toys and clothes with exclusively neutral colors. But others approved of the collection, noting the toned-down colors could be beneficial for some people.

Here's what to know, including when and where the toys can be purchased, and how consumers are feeling about it.

The Little Tikes Cloud Collection is set to launch exclusively…

Original source: https://www.usatoday.com/money/