Nissan’s most popular car is going hybrid. It speaks to a larger trend

Nissan is adding a hybrid version to its most popular U.S car, the Nissan Rogue, as car shoppers continue flocking to fuel efficient vehicles with gas prices remaining stubbornly high at over $4 per gallon.

The Japanese company said, in a Sept. 21 news release, "the all-new 2027 Nissan Rogue Hybrid brings Nissan's globally proven hybrid e‑POWER technology to the U.S. for the first time, delivering smoother acceleration, quieter operation and more confident control."

"The all-new Rogue Hybrid is exactly what customers have been asking for: the functionality, technology and packaging of a Rogue, now paired with an advanced hybrid powertrain that enhances efficiency while delivering a dynamic driving experience," Ponz Pandikuthira, senior vice president and chief product and planning officer for Nissan Americas, said in a statement.

The announcement comes as several of Nissan's competitors have gone all in on hybrids and their customers appear to be receiving them well.

In the first half of 2026, 22% of shoppers said they would consider a hybrid vehicle, which was up from 20% in 2025, according to Kelley Blue Book. By comparison, only 10% of car shoppers said they would consider buying a fully electric model during the first half of…

Original source: https://www.usatoday.com/money/