Sydney Sweeney’s new sports ad is not her first controversy

If Sydney Sweeney's latest controversy, which involves her role in a new provocative ad, feels like déjà vu, there's a reason why.

The "Euphoria" actress is facing backlash over a recent ad for sports trading app Novig, which some have criticized as offensive to female athletes. While others have defended Sweeney, this isn't the 29-year-old's first brush with a brand partnership that has sparked conversations.

Last year, an ad for American Eagle jeans starring Sweeney also went viral. The ad played on the words "jeans" and "genes" being homophones, but critics bashed it for seemingly using a conventionally attractive white woman with blonde hair and blue eyes as the face of "good genes." Some accused the ad of echoing dog whistles for eugenics.

Sweeney also once sold soap mixed with her bathwater and recently had a close encounter with the law while promoting her lingerie line, SYRN.

Here's a look at Sweeney's current and past controversies. USA TODAY has reached out to Sweeney's representatives for comment.

Sweeney's latest controversy stems from her appearance in a new ad for sports trading app Novig.

In the ad, the actress models mostly nude, except for various sports equipment covering her body. She is…

Original source: https://www.usatoday.com/entertainment/