These travelers could go anywhere. They keep choosing this.

As a kid, Adrienne Lee dreamt of traveling the world.

"We didn't have a lot of money for travel, but I always had my little National Geographic (magazines), and I was traveling on the page," the owner of Here2There Travel told USA TODAY. "Once (I) got old enough, and I married a husband who has a passion for travel as well, we said, 'We got to go see it. We really do.'"

She remembers the wonder of finally experiencing the places she’d previously only read about, like the Colosseum in Rome and the Tower of London.

Of all the places she’s visited, she keeps going back to a few: Barcelona, Paris, Rome and Istanbul.

Many travelers enjoy visiting the same destinations again and again, even when they can easily go elsewhere.

Priceline’s 2026 "Where to Next?" report found 73% of surveyed travelers are drawn to trips that reconnect them with their past, while Hilton found 49% of surveyed travelers return to the same destination year after year.

Niki Hollis, CEO of Rove and Roam Travel, has two such destinations: Cayo Espanto, Belize and Paros, Greece.

She first fell in love with Greece while studying there in college.

"It’s the people.

Original source: https://www.usatoday.com/travel/