UCLA students now get free football tickets. Will it help fill the Rose Bowl?

UCLA is trying to bring life back to its football team.

It just took a major step toward that.

UCLA announced all students now get free admission to all football, men's basketball and women's basketball games in a massive shift for the Bruins. It takes effect immediately, starting with football's Big Ten opener against Purdue on Saturday, Sept. 19.

"Our students are the heartbeat of UCLA," UCLA CEO and athletic director Tim Harris said in a statement on Wednesday, Sept. 16 . "Their passion, energy and pride create an atmosphere that makes a difference for our student-athletes and coaches.

"We want as many students as possible experiencing UCLA Athletics, supporting their fellow Bruins and helping us build one of the best home environments in college sports. We need our students to show up, be loud, and make a difference."

Before the announcement, UCLA students had to purchase the "Den Pass," which gave access to football and men's basketball home games for the year for $199. Those that purchased the "Den Pass" will receive refunds.

While there has always been a demand for men's basketball, it's been a struggle for football.

Not only did students have to pay, but had to…

Original source: https://www.usatoday.com/sports/