What to know about today’s 1 p.m. Apple tech launch and foldable iPhone

September 9, 2026 / 11:04 AM EDT / CBS News

Apple is set to unveil its latest iPhones today at its annual fall showcase, as new CEO John Ternus steps into the spotlight after succeeding longtime leader Tim Cook earlier this month.

The event, dubbed "Surprise and Shine" by Apple, will start at 1 p.m. ET at its Cupertino, California, headquarters.

The showcase can be streamed at Apple's events page or at the company's YouTube page.

The biggest new product debut is expected to be Apple's first foldable iPhone, which could be dubbed the iPhone Ultra, according to the trade publication MacRumors. The phone could carry a price tag of about $2,000, Bloomberg reported on Wednesday.

"We believe the foldable could be a major hit for Apple, and this is the right time to go after the new hardware chapter under Ternus," Dan Ives, partner and analyst at Yorkville Ives & Co., told CBS News. "Long overdue and the right timing to go after the golden installed base."

Apple is also set to unveil the iPhone 18, the latest iteration of its smartphone. Compared with earlier generations, the iPhone 18 will likely cost more due in part to a global…

Original source: https://www.cbsnews.com/entertainment/