Jason Kelce has an irreverent take on the hot-button issue of data centers: let nature handle it.

Garage Beer, the brand he co-owns with his brother Travis Kelce, teamed up with Liquid Death to tackle data centers’ high water demands. Experts say data centers can need up to 5 million gallons of water daily for cooling.

“AI data centers waste millions of gallons of water,” says Kelce, who’s first seen in the bathroom apparently having answered the call of nature in a new video posted on social media. “That’s why Liquid Death and Garage Beer decided to team up: We want your pee to cool these data centers.”

That kicks off an outdoorsy musical number in which Kelce sings, “We want your pee, please give us your pee. Let’s pee on computers together,” as he is joined by Liquid Death’s mascot, Murder Man, and a growing chorus of singers all carrying urine specimens in various vessels.

“‘Cause we need lots of pee, endless gallons of pee. Join our important endeavor,” they sing. “We want your pee, please give us your pee. Let’s pee on computers together to save humanity, we want your pee.”

‘Collectible sealable mugs’ for sale

The video takes a humorous jab at the data center issue, but the brands say they’re seriously concerned about water – the main ingredient in their products.

“For us, it’s always been about forming relationships and building alongside people and brands that believe what we believe in. In this case, it’s enjoying a Garage Beer or Liquid Death energy and peeing on data centers to help save the world’s water supply,” said Garage Beer CEO Andy Sauer in a news release.

As the video comes to a close, a voiceover invites the listener to have another Garage Beer or Liquid Death Sparkling Energy drink.

“Then send your pee to the AI data center of your choice. We even make it easy for you with these collectible sealable mugs,” the voice says.

You can purchase the Liquid Death X Garage Beer Data Center Coolant Collector ($18), a 16-ounce Mason jar with lid, while supplies last. The jar “also works for drinking your favorite beverage as well,” according to the product description.

Now don’t get peeved off, but a note in the description reads: “The suits want us to tell you to please don’t actually send your pee.”

Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him atmikegsnider  &  @mikegsnider.bsky.social  &  @mikesnider & msnider@usatoday.com.